Assessment of National Express Group Operations, Macroeconomic Essay

Assessment of National Express Group Operations, Macroeconomic Environment and Challenges - Essay Example This essay presents an informative analysis of the National Express Group company economic position. The company was founded in 1972 by the state owned National Bus Company. The company has grown tremendously since its privatization in 1988 from a small transport service provider to a multinational firm. It currently has its operations in UK, Canada, Morocco, Spain, US and Portugal. The company has recently expanded its business in other parts of Europe also. The company currently runs more than 1600 busses across UK and is a leader in urban bus service provider. It also provides bus service in North America in which daily 1 million students go to school. National Express Group is focused in achieving excellence in their existing markets and to explore new market opportunities to drive their company to the utmost peak. Its main objective is the growth of its business through customer satisfaction Macroeconomic environment consists of those variables upon which the company has no control. Companies cannot control the macroeconomic factors but can minimize its impact by taking strategic decisions accordingly. These factors exist outside a company and usually have a great affect on the functioning of the company. In UK, the market conditions were challenging but still due to strong market hold and flexible coach supply model, the company delivered high profit for the business. As of National Express bus service in UK, there was a rise in cost for the company during the year 2009 due to the increase in the cost of fuel.